July 10, 2009
Promoting Your Company On A USB Flashdrive
Promotional flashdrives are very popular high tech giveaways. They are useful for a particular audience, those who are computer savvy and techies. There is enough room for an imprint on the USB flashdrive case, or they can be hooked up to a keyring or tag with the store logo or other personalization.
A promotional USB flashdrive can be purchased in various memory capacities, among them are 32MB to 1 GB, 2 GB, 4 GB or higher. You can imprint the cases with company information or pre-load them with your company information or presentation. You can screen print or engrave your logo on the item, and it is also possible to add a photo to the case if you would like.
You can order your promotional flashdrives in plastic or metal, and you have the choice of an array of color options. These are small items, and the cost is low when ordered in quantity. If your business or or customer base is related to computers, the promotional flashdrive is the perfect give away to consider.
You can utilize your promotional flashdrive to build traffic to a grand opening, or as a giveaway with purchases. Promotional flashdrives are an excellent choice if your targeted audience is college students, as they are always utilizing USB flashdrives while working on different computer projects. If you are looking to promote a product, then you can order a preloaded flashdrive, with your demonstration and information. It is an excellent advertising tool and will eliminate expensive printed materials.
The flashdrive presentations are personal, and more user involving than just flat printed sheets. Use both in combination, or together with other materials for a comprehensive advertising package at trade shows or special events.
Filed under Marketing by Montgomery Preston
You can not enter into a bar, tavern, cafe or restaurant without seeing a promotional coaster. Sometimes they promote the establishment, or a certain beverage, or sometimes they may just be fun, such as questions and answers or cheers written in different languages. The great thing about promotional coasters as they have the ability to be useful and carry your message or image, all at one time.
Many are simple absorbent cardboard, but there are fancier promotional coasters available such as ceramic, wooden, or leather coaster sets. The cost can be pennies to dollars, depending on what is ordered.
The range for imprinting is full four color or photographic, or simple one color jobs. This is another advertising specialty that has multiple uses and multiple benefits.
When purchasing your promotional coasters you have a choice of several shapes, sizes and price ranges. Although the majority tend to be between 3 and 4 inches and circular shaped, there are many other shapes available to you. If you are ordering a cork coaster you can get it cut into a star, a house, an animal or custom design.
Ceramic coaster sets are more expensive, and can come singly or in packages of four or more in a box that can also carry information.
Your coaster can be flat, or one of the newer forms is the cozy can or bottle cover made from foam. Ceramic coasters are the most durable and the best to utilize when you are looking to impress high end clientele.
Although promotional coasters are an unusual giveaway they are always highly excepted and greatly appreciated. Recipients take them home and use them over and over, a large leap of the days of promotional napkins!
Filed under Advertising by Alexander Calvin
Promotional gifts make customers feel special and valued by a business. Customers who feel special and valued will continue to use the same businesses again and again because they know they are appreciated. Therefore, businesses who want to retain their customers should consider this idea.
There is a large selection of promotional gifts available on the market. You can choose from a variety of coffee mugs, pens, pencils, keyrings bags, flashlights and plastic cups. There are also laptop bags, pins, water bottles and many more that you can decide on. All items can be customized with you company name, logo, slogan, or any other information you would like.
A promotional item also acts as a marketing tool, once it enters into the public. As your customers utilize your gifts they will been seen by more potential customers within the vicinity of you item. Therefore, your promotional gift not only keeps your current customers coming back for future business, you will also be gaining a new customer base.
Let’s face facts, everyone loves to get something for nothing! Although these items are generally inexpensive, the customer takes them as a sign of goodwill and will be more likely to recommend your company, as well as utilize it themselves, to friends and family.
Some companies choose to mail these gifts to residents in the area while others choose to give them out at the register when people make purchases. Some choose to send all residents in a particular locality coupons for free items if they will go into the business to redeem them. This is a good way of getting new buyers into a business.
Filed under Marketing by Alexander Calvin
The decision on whether to use an employment agency or your own in house hiring can be difficult for mid-sized businesses. Typically larger businesses will utilize an outside recruitment agency, where as the small businesses do all the hiring themselves. So that leaves mid-size business with evaluating whether their time or their money is most important, and if switching to a recruitment agency is the best thing for their business. In order to effectively make this decision an understanding on the true cost of hiring is needed.
There are three areas that you need to look at, in order to understand the actual cost of hiring. Recruitment costs, selection costs and the orientation and training costs.
Recruitment Costs: Any cost that is related to bring new employees into your business will fall under this category. From the want-ad listings to the brochures that you hand out every cent should be counted in this area. Other recruitment costs include job fair expenses, office supplies and the salaries for your human resource employees.
Selection costs include background clearances (including time for phone calls, faxes, letters and emails), applicant packet materials and the time for preparing them, applicant testing time and materials, applicant screening and interviews, office supplies and the salaries of the human resources employees involved.
Orientation and training costs include the cost of training materials, the cost of any certifications necessary, the new salary and the salaries of those involved in the training process.
Once you have the cost related to all three categories you then add them all up and divide by the number of new hires. This will be your companies total cost, per hire, and the large figure may be so surprising to you that you are likely to rethink your hiring approach.
To decide if it is time to use a recruitment company add together 100% of the costs of the recruitment section and 70% of the costs of the selection section. Divide that number by the number of employees needed and you will have a hiring cost per employee ” if the recruitment company is charging less than that amount it is time to switch to an agency for your hiring.
You want to be sure that once you decide to use a recruitment agency, you choose one that has a good reputation in your field of work. Once you have your agency picked out turn recruiting completely over to them and focus your efforts on training and incentive programs. It is important to remember that great incentives will keep your workforce happy, therefore will make your employee more content with staying with your business.
Filed under Training by Ethan Kalvin


