Do you see rip off reports,scam alerts,complaints,negative comments,bad reviews in the top ten Google search results when you search for your brand? You are not alone. In fact, there is a good chance it is completely undeserved. That does not change the fact that it has a negative effect on your brand image.

The credibility of these types of companies is under hot debate by online marketers. The problems is how they generate revenue . Ripoffreport.com for instance makes money by charging companies around $10,000 to erase or revise the negative complaint.

It would be a different story if there was a form of due diligence that was done by these companies before publishing these reports. The better business bureau does a good job of realizing no business can satisfy every customer, and publishes complaints accordingly. Unfortunately, these companies most often do not use high standards.Because of how they derive rprofit, there is a lot of incentive for corruption. The have even been allegations that they target business using fake complaints to boost profit. The sad fact is that most business have no other option to combat these negative search results.

What can your website do to protect itself from these brand destroying search results? How can you remove or protect your website from these types of bad press? That is where internet reputation management can help.

Reputation management is the use of internet marketing techniques and SEO to push the negative complaints of the first and second pages of the search results.How does a company do this?Search engine marketing firm Orlandosearchenginemarketing.com has mastered the technique. They say deleting negative search results uses the same tactics used to get a website to the top of the search engines, except these tactics are used to promote websites other than your main one for the keywords being targeted. What this does is move these other website ahead of the negative comments and pushes those results down.

This can be a daunting task for a business to handle on their own. Often you have to promote 7-9 results above the negative comments instead of just one. The good news is that it is usually for a low competition search. Most brand name search can be easily one within several weeks or a month.